Skip to content
Zenta
Menu

Success story.

Business Optimization and Digital Marketing

A food retail chain wanted to maximize ROI from online and offline campaigns, but lacked accurate insights into customer behavior.

Image for the Business Optimization and Digital Marketing case

We take on any challenge

At Zenta there are no obstacles we cannot overcome.

  • Challenge

    Implement unified marketing analytics that correlates point-of-sale, e-commerce, and social media data to optimize advertising investment.

  • Solution

    We deployed Adobe Analytics on GCP with Social API and POS connectors, stored data in BigQuery, created Looker dashboards, and set up a recommendation engine in BigQuery ML to segment audiences.

Results from our management

  • +22% ROI in digital campaigns.

  • +15% traffic in physical store.

  • 18% reduction in CPA (Cost Per Acquisition).