Success story.
Design Thinking for CDP
A major consumer brand needed to better understand its customers and personalize campaigns, but its Customer Data Platform (CDP) was underutilized and fragmented.
We take on any challenge
At Zenta there are no obstacles we cannot overcome.
Challenge
Redesign user-centric processes to maximize data capture and enhance hyper-segmented marketing campaigns.
Solution
We facilitate Design Thinking workshops with marketing and IT teams, map the customer journey, prototype a unified CDP in GCP, and validate use cases with user testing.
Results from our management
25% increase in the opening of segmented campaigns.
+18% conversions in email marketing.
CDP adopted by 100% of business units.
“It was a fantastic experience, a great opportunity, and a good prototype. The implementation process was excellent. Zenta was flexible and accommodating different interview schedules. Overall, their service was superb. We're considering them as a supplier for implementing this major project challenge.”
What they say about our work.
We have the backing of those who have trusted us.