Success story.
A cell that evolves your marketing platform with AI without stopping what already works
A digital marketing platform powered by AI allows brands and SMEs to centralize their social media, generate content (blogs, landing pages, images, and videos), and automate community engagement with a Virtual Community Manager. Keeping it up-to-date, adding networks, formats, and generative AI capabilities without disrupting what was already in production, required more than just a project with a deadline.
We take on any challenge
At Zenta there are no obstacles we cannot overcome.
Challenge
Sustaining that pace of evolution with a model different from that of a project: keeping the product stable while incorporating increasingly sophisticated generative AI capabilities, taking care of brand consistency, the security of social media tokens and a consistent experience on desktop and mobile.
Solution
We formed a dedicated maintenance and development team (project leadership, architecture, frontend, backend, data, and DevOps) that incrementally delivers new features to the live product. We built the Brand module, OAuth integration for social networks (Instagram, Facebook, TikTok, LinkedIn, and their Ads variants), the Virtual Community Manager with a unified inbox, and AI-powered generation of blogs, landing pages, images, and videos aligned with each brand's visual identity. We also developed the Strategy Planner, Gallery, and History, with live documentation in Confluence and Jira.
Results from our management
8 functional modules integrated into a single platform (Brand, Social Networks, Virtual Community Manager, Blog, Landing Page, Planner, Gallery and History).
Content (blog, landing page, image and video) automatically generated with AI, with less manual production effort.
8 supported Ads networks and variants for linking and automation.
19 documented and continuously evolving user stories, with an active cell supporting incremental development.