Technology is constantly evolving, and your business must too. Discover the two tech trends you should be keeping an eye on in 2024.

Before we get to the two trends we have prepared to reveal to you, we can't leave out one of the great technologies which will continue to have an impact this year…

In 2023, the Generative Artificial Intelligence It transformed businesses, creating new products and services, enhancing customer experience, and personalizing offers through the analysis of operational data. Furthermore, it streamlines information retrieval, redesigns the work environment, reduces workloads, and fosters autonomy.

In addition, there is a desire to promote regulations for these technologies, seeking a Ethical and responsible AIwhich is a key focus for this new year.

Understanding this, you can't help but pay attention to the advancements of this technology that's here to stay. Now it's time to reveal the 2 trends that you should keep in mind in 2024.

1. Data-driven technology:

Data will continue to be a key driver of business growth. The inclusion of data-driven technology is expected. datafication, in which all devices or software focus on the power of data.

Leading technology companies, such as Microsoft, Google, and AWS, are driving the development of new technologies that will have a significant impact on society in 2024.

For example, Azure, Microsoft's cloud platform, recently announced the launch of Azure Quantuma platform of quantum computing which will allow companies to develop new applications and innovative solutions. Ref.1

Google Cloud, for its part, owns Anthos, a container platform that allows companies run applications in any environmentwhether in the cloud, at the edge, or on-premises.

Finally, AWS has SageMakera service of machine learning which allows companies to quickly and easily create and train learning models.

Undoubtedly, in 2024 business decisions will be more effective and successful, ensuring differentiation from competitors.

2. Focus on cybersecurity:

It's no secret that cyberattacks have been on the rise in recent years, and this is due to... increased connectivity and digitization.

According to the recent measurement of RSAEconomic losses from cyberattacks in Chile increased by 20% in 2023, reaching $2.4 billion. This increase is due to several factors, including the increasing sophistication of attacks, the growing digitalization of businesses, and increased cybersecurity awareness.

The business sector was the hardest hit by cyberattacks in 2023, with losses of $1.8 billion. The public sector was the second hardest hit, with losses of $400 million. Consumers were the third hardest hit, with losses of $200 million. Ref.2

The most common types of cyberattacks in Chile were the ransomware, phishing, and malware. For this reason, the Chilean government is also taking measures to combat these attacks. In 2023, the government approved a new cybersecurity law which increases penalties for cybercriminals and creates a framework for cooperation between the public and private sectors.

Therefore, in 2024 it They will further optimize security systems and softwareallowing you to protect files, personal data or money. Ref.3

This, coupled with the possibility of implementing an approach to Zero Trust, in which the key lies in do not trust any user or device until their identity is verified and they are indeed authorized to access.

Each access request will be strongly vetted. authenticated and inspectedTo look for anomalies, if none exist and it complies with the security policies of each company, it will be authorized.

Cybersecurity will be strengthened this yearto ensure better threat management and tailoring security to each organization and user. Ref.4

Now you're ready to boost your business with the best technologies, so your company has a year full of success. growth, evolution and security.

Do you have any questions about this or any other topic?

Contact us, we're ready to support you.

Ref 1: https://observatorioblockchain.com/blockchain/microsoft-tiene-300-soluciones-blockchain-en-azure/

Ref 2: https://blog.segu-info.com.ar/2012/04/los-ataques-de-phishing-crecen-cerca-de.html?m=0

Ref 3: https://www.iebschool.com/blog/las-10-tendencias-tecnologicas-que-marcaran-el-tecnologia/

Ref 4: https://www.plainconcepts.com/es/tendencias-tecnologicas-2024/